The ultimate travel platform. From flights to landmarks, organize it all effortlessly. But it's more than just practical; it's about creating memories and connections.
Tripple
UX/UI Design
Branding
Research
April 19, 2024
Tripple is a collaborative travel-planning app designed to simplify how groups organize trips together.
Planning travel with friends often means juggling scattered conversations across group chats, shared documents, and email threads — making it difficult to keep everyone aligned and involved in the process.
Tripple centralizes itineraries, schedules, bookings, and inspiration into one shared platform, allowing travellers to plan experiences while staying organized from departure to return collaboratively.
Group travel planning is rarely linear. Coordinating flights, accommodations, activities, and schedules across multiple people often results in:
Many existing tools support individual trip planning, but few are designed with collaborative planning as the primary user need.
Tripple was created to explore how a digital product could reduce planning friction while making each traveller feel included in shaping the trip experience.
This project followed a four-stage UX and brand development process:
Tripple was developed as a conceptual product, beginning with a self-initiated design brief outlining:
Establishing these parameters created a realistic project scope and allowed the design process to mirror a real-world client engagement.
To better understand the needs of group travellers, I conducted research into:
From this research, the primary target audience was identified as:
Travellers aged 23–38 who frequently plan trips with friends or family and value shared experiences, cultural exploration, and social connection.
Key user traits included:
See how research and early visual exploration guided the foundation of Tripple’s user experience. ↓
Based on research insights, three distinct brand and product directions were developed.
Each concept explored different approaches to:
After evaluating each concept against user needs and project goals, one direction was selected to move forward based on its ability to balance:
✔ Organizational clarity
✔ Collaborative functionality
✔ Experience-focused design
Flip through to see how initial ideas evolved into strategic design directions. ↓
The final stage involved developing a cohesive brand identity and applying it across the Tripple mobile app interface.
Core features of the platform include:
The final product was presented through high-fidelity mockups and an interactive prototype to demonstrate real-world functionality.
Experience how the final interface brings collaborative travel planning into one centralized platform. ↓
Mission
To create a platform that enables group travellers to collaboratively plan trips while ensuring each person feels involved in shaping the experience.
Vision
To leave travellers feeling relaxed and confident before departure.
Values
